SMS & Messaging Policy

Effective date: January 1, 2026 · Version 1.0

This policy explains how SMS messaging works on Elevated SMS Marketing and the rules every customer must follow. It is written to satisfy the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, the CTIA Messaging Principles & Best Practices, and the A2P 10DLC registration requirements imposed by the U.S. mobile carriers.

1. Consent (the rule that matters most)

You may only send messages to recipients who have given prior express written consent to receive marketing or transactional text messages from your specific business. At the moment of opt-in you must clearly disclose:

Your brand / business name;
The kind of messages they will receive (e.g. "weekly promotions");
The expected message frequency (e.g. "Msg frequency varies");
The fee statement: "Msg & data rates may apply."
Opt-out instructions: "Reply STOP to opt out, HELP for help."
A link to your Privacy Policy and Terms.

2. Mandatory keywords

Elevated SMS Marketing automatically processes the following inbound keywords on every campaign:

STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT — the recipient is marked opted-out; you cannot send to them again until they re-opt-in.
START — re-subscribes a previously opted-out recipient.
HELP — replies with your business name, support contact, and "Msg & data rates may apply".

3. Prohibited content

Carriers will block — and we will suspend any account that sends — content involving:

Sex, Hate, Alcohol, Firearms, Tobacco (the "SHAFT" categories) where prohibited by carrier rules;
Cannabis, CBD, kratom, and other regulated substances unless you have explicit carrier approval;
Gambling promotions where unlicensed;
Hate speech, harassment, or threats of violence;
Loan offers with deceptive APRs, debt collection without proper validation, or any FDCPA violation;
Phishing links, malware, or content that impersonates a brand or person;
Get-rich-quick schemes, multi-level marketing, or "work-from-home" pitches.

4. Quiet hours

Marketing messages should only be sent during the recipient's local 8 AM – 9 PM window. Transactional messages (order confirmations, appointment reminders, password resets) are exempt.

5. A2P 10DLC registration

Sending SMS to U.S. mobile numbers from a 10-digit long code requires registering your brand and use case with The Campaign Registry through Telnyx. We help you complete this registration. Unregistered traffic is increasingly filtered and will be blocked by Q1 2026 across all major U.S. carriers. We will not enable production sending until your brand is registered.

6. Throughput & deliverability

10DLC throughput is determined by your trust score and brand vetting. Standard registered traffic delivers at roughly 10-75 MPS. We do not guarantee delivery of any specific message — carriers filter messages at their discretion based on content, sending velocity, and recipient complaints.

7. Identity / brand impersonation

You must never imply your message is from a different business, government agency, or person. Spoofing a sender ID is grounds for immediate termination.

8. Auditing

We may audit your campaigns for compliance, including reviewing message bodies, opt-in language, and complaint reports. You agree to provide opt-in records (timestamp, source, language) within 5 business days of any request.

9. Reporting abuse

If you believe an Elevated SMS Marketing customer is sending non-compliant messages, email dpollock@elevatedsmsmarketing.com with the time, the sender's number, and a screenshot. We investigate every complaint within 24 hours.

10. Carrier & Telnyx rules

This policy adopts by reference the Telnyx Acceptable Use Policy and the CTIA Messaging Principles & Best Practices. Where this policy is silent, those documents control.